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Reaching More Than 1 Million Viewers, Monday Night’s CANADA’S GREATEST KNOW-IT-ALL Debut Ranks as Discovery Channel’s #1 Series Premiere Ever!
(January 31, 2012)
– Retired teacher, Stephen Drooker from Richmond Hill, ON, was the first to go in new original series –
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Toronto, ON (January 31, 2012) – Last night, they blew up a trailer – and shattered records! Monday’s launch of CANADA’S GREATEST KNOW-IT-ALL is the #1 new series premiere in Discovery Channel history. The highly anticipated new Bell Media original series attracted 462,000 viewers to become the #1 program on Canadian specialty TV Monday in the key demos A25-54 (218,000) and A18-49 (217,000). The audience peaked at 590,000 viewers and ultimately reached 1.095 million Canadians during its 10 p.m. ET debut hour.
The new eight-part series is the ultimate brain-busting competition, featuring 10 (now nine!) of Canada’s biggest self-proclaimed smarties, competing head-to-head in a supersized arena of grit and wit. This ain’t no studio quiz show – CANADA’S GREATEST KNOW- IT-ALL gets down and dirty to test the players’ self-proclaimed superior knowledge, problem-solving skills, leadership, cooperation and game-playing strategy. This brains-and-brawn competition series is the perfect forum to test their mettle!
A new must-see for viewers, the new series also hits the mark for TV critics: Postmedia News calls it “…one of the more inspired reality TV show ideas of the past millennium.”
Catch an “inspired” encore presentation of the series premiere on Fri., Feb. 3 at 8 p.m. ET/9 p.m. ET and Sat., Feb. 4 at 9 p.m. ET/PT.
As retired teacher Stephen Drooker discovered last night, the race to the top isn’t easy. Facing off against fellow competitor, Ted Coffey, Drooker lost the elimination challenge and left the series. The remaining nine competitors – under the eye of host Daniel Fathers – face a new round of challenges, ones that demand multi-layered problem-solving, independent thought and – grudgingly – teamwork. These nine will compete with and against each other to prove just who knows the most about a lot of different stuff – how things are engineered, driven, built, powered, floated and even blown up! The game will lose one more player on Monday, moving one step closer to crowning Canada’s ultimate Know-It-All.
The series continues in its regular Mondays at 10 p.m. ET/PT slot next week with Episode 2 – and the series second elimination round. In the “Time is Money” challenge, two teams must identify the dollar values of a wide variety of consumer items by packing them into a storage container. The team’s unit with the highest dollar value wins the round. Then, in the “Reverse Boat-Build” test, two teams are challenged to design and build a boat that can transport their team and cargo across a stretch of water in a race against the other team. But the race is in two stages, and there’s a twist. First, the teams must build a boat out of materials that the other team selects for them and transport half of the cargo; then each team builds a second boat from materials of their own choosing to complete the cargo transfer. Then, two competitors meet face to face in an all-stakes elimination round.
Want more CANADA’S GREATEST KNOW-IT-ALL? Visit discoverychannel.ca for exclusive content, and join the online conversation each week with @DiscoveryCanada during the 10 p.m. ET broadcast.
About Discovery Channel
The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery Channel reveals the world in all its wonder, diversity and amazement. Discovery Channel offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery Channel captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995 and now available in more than eight million Canadian homes, Discovery Channel consistently ranks first among all English-language Canadian specialty networks for overall viewer satisfaction according to the TV Trends and Quality (TVQ) Survey. Discovery Channel is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Channel Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at DiscoveryChannel.ca.
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SOCIAL MEDIA LINKS:
Discovery Channel Canada on Twitter:twitter.com/DiscoveryCanada
Discovery Channel Canada on Facebook: facebook.com/discoverycanada
Source: BBM Canada
For more information:
Jodi Cook, Discovery Channel, 416.384.4603 or jodi.cook@bellmedia.ca
Noah Zatzman, Discovery Channel, 416.384.5903 or noah.zatzman@bellmedia.ca
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