March 23, 2011
BNN and CP24 Launch a Brand New Program APP CENTRAL, Premiering March 29 on BNN and April 3 on CP24
– Co-hosted by Amber MacArthur and Michael Hainsworth, APP CENTRAL showcases the latest and hottest must-have apps –
– Episodes available post-broadcast at www.appcentral.ca –
To tweet this release: http://bit.ly/fNdyMr
Toronto, ON (March 23, 2011) – Apps. There’s a show for that… and it’s called APP CENTRAL, a new 30-minute co-production from BNN and CP24 that explores the growing market of apps for tablets and smartphones. Tech savvy co-hosts Amber MacArthur and Michael Hainsworth, along with technology reporter Kris Abel, test drive the latest available apps, and interview the movers and shakers in this growing industry. An online trailer for APP CENTRAL is available today and full episodes will be available post-broadcast at appcentral.ca with the television broadcast premiering Tuesday March 29 at 8 p.m. ET on BNN and April 3 at 10:30 a.m. ET on CP24. Also catch APP CENTRAL on CTV Saturday's at 5:30 p.m. ET starting April 9.
“We live in a world where smartphones and tablets have become mobile offices and apps are the way we personalize these gadgets, but how do you know which ones you should pick? That’s the inspiration behind APP CENTRAL,” said Bob McLaughlin, Senior Vice-President, CTV Productions and General Manager, CP24. “Amber, Michael and Kris are new media shepherds here to guide app users of all types though the app economy.”
***Media Note: Download hi-resolution photos of APP CENTRAL here and watch the online trailer.
APP CENTRAL airs weekly on BNN Tuesdays at 8 p.m. and 10 p.m. ET and repeats on CP24 on Sundays at 10:30 a.m. and Mondays at 7:30 p.m. This innovative and fast-paced program is the first of its kind in Canada to exclusively cover app developments and news. APP CENTRAL will help viewers navigate the ever expanding world of apps from business to health and beyond.
App development has sky-rocketed over the past few years and apps are being created by everyone: from a guy with a good idea to a business that finds a mobile audience for their product. Each week, APP CENTRAL will review the latest apps, interview an app innovator, talk to celebrities about what’s on their smartphone, new release app picks, and offer an app related gadget review. Produced by Ashlea Kay and Kris Abel, pitches for these segments can be directed to email@example.com.
Social Media Links:
Amber MacArthur: @ambermac
Michael Hainsworth: @hainsworthtv
Kris Abel: @RealKrisAbel
About BNN – Business News Network
BNN – Business News Network is Canada's only television service devoted exclusively to business and finance news with wall-to-wall coverage of the markets. The Network features the only televised stock ticker with real-time data from the TSX, NYSE and NASDAQ. BNN – Business News Network provides Canadian investors with the latest business news, newsmaker interviews and stock market analyses. The network is wholly owned by CTV Inc., a division of Bell Media. Wendy Freeman is President, CTV News. Jack Fleischmann is General Manager, BNN – Business News Network.
CP24 is Toronto’s source for breaking news. Following the mantra “we’re always with you,” viewers can watch CP24 on television, listen on the radio, and follow along online at CP24.com. The station is owned by CTV Inc, a division of Bell Media.
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For more information:
Shannon Gallagher, Communications Coordinator, BNN, 416.384.4623 or Shannon.Gallagher@ctv.ca
Emily Young Lee, Sr. Manager, Communications, BNN, 416.384.3004 or Emily.YoungLee@ctv.ca
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