August 3, 2006

Against Rivals, Rock Star Fades As Canadian Idol Thrives in a Class by Itself

-- New Look Data Shows Truest Comparisons --
-- Canadian Idol remains #1 in total viewers, A18-49 and A25-54
-- Idol wins: Performance Episodes vs. Performance Episodes --
-- Idol wins: Results Episodes vs. Results Episodes --

Toronto, ON (August 3, 2006) – In a competitive field featuring three U.S. talent series, Rock Star Supernova is last on the list. That’s the reality following new-look data that levels the playing field for the trio of simulcast programs. Meanwhile performing at an octave above all of them is the locally–produced, home-grown champ Canadian Idol- landing #1 in total viewers, A18-49 and A25-54.

When measuring Performance episodes against Performance episodes, America’s Got Talent (CTV/NBC) brings in 13% more viewers than So You Think You Can Dance (CTV/FOX) and 47% more viewers than Rock Star (Global/CBS). America’s Got Talent not only generates more total audience, but delivers more A18-34 (30%), more A18-49 (13%) and more A25-54 (9%) viewers than Rock Star. When measuring Results episodes, So You Think You Can Dance takes the U.S. simulcast crown and brings 44% more A18-49 viewers than fading Rock Star.

Meanwhile, in its fourth season, Canadian Idol – locally produced and broadcast across only one network - outperforms everyone. Outperforms in total viewers. Outperforms in A18-49. And outperforms in A25-54. Canadian Idol is Canada’s #1 program in total viewers and those two demos nationally and again in Canada’s largest, most-competitive market, Toronto-Hamilton.

Simply put: When the playing field is leveled, Canadian Idol is in a class by itself. This week’s Idol performance episode (Monday) drew 1.9 million total viewers, 50% more than watched Rock Star’s performance episode (Tuesday), clipping Supernova’s wings in the A18-34 category (Idol Up 11%), the A18-49 category (Idol Up 6%) and the A25-54 category (Idol up 17%). Overall, the national summer trend is the same:

Performance Episodes V2+ A18-49 A25-54

Canadian Idol 1.83 million 903,000 956,000
America’s Got Talent 1.46 million 757,000 730,000
So You Think You Can Dance 1.30 million 715,000 668,000
Rock Star Supernova 993,000 672,000 667,000

Nationally, Idol trounces Rock Star in total viewers (up 84%) and in A18-49 (up 34%).

Results Show Episodes V2+ A18-49 A25-54

Canadian Idol 1.66 million 776,000 816,000
So You Think You Can Dance 1.44 million 840,000 768,000
America’s Got Talent 1.03 million 539,000 533,000
Rock Star Supernova 863,000 583,000 598,000

Again, Idol leads Rock Star in total viewers (up 92%) and in A18-49 (up 33%).

When comparing Idol versus Rock Star in Toronto-Hamilton:

- Canadian Idol Performance Episodes outperform Rock Star in every single demographic: by 41% overall and in the key demos (Idol up 15 per cent in A18-34, Idol up 5 per cent in A18-49 and Idol up 12 per cent in A25-54).*

- Canadian Idol Results Episodes outrank Supernova results episodes in total viewers (by 84 per cent), in the A18-34 demo (by 25 per cent), the A18-49 demo (by 36 per cent) and A25-54 demo (by 40 per cent). **

All data from BBM, current through August 1, 2006, unless otherwise specified.
* denotes performance shows between July 10 – Aug. 1
** denotes results shows between July 11 – 25


- CTV -


For more information, contact:
Renée Dupuis, CTV Inc., 416.332.4596, reneedupuis@ctv.ca
Scott Henderson, CTV Inc., 416.332.5305, shenderson@ctv.ca

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