February 2, 2010

MTV Canada Strikes Broadcast Deals With VH1 and MTV Networks International To Take PEAK SEASON Worldwide

– Original series PEAK SEASON goes state-side, airing on VH1 beginning Feb. 14 –
– Canada’s hit series to debut on MTV Networks International channels around the world this spring –
– MTV Canada presents full-season marathon Sunday, Feb. 14 from 6-11 p.m. –

Toronto, ON (February 2, 2010) – As the world descends upon Whistler over the next few weeks, MTV Canada announced today that it is bringing Whistler to the world. It’s original Canadian documentary series PEAK SEASON, set in the glittering Coastal Mountain resort playground, begins airing on VH1 in the U.S. beginning Sunday, February 14, and debuts on more than 20 MTV Networks channels around the world this spring. Last fall, PEAK SEASON was an instant hit in Canada, becoming the highest-rated series premiere ever for any program on MTV*. Now audiences all over the world get a taste of what the real wildlife in Whistler is all about.

Viewers in Canada can catch a special full-season marathon of PEAK SEASON during the first weekend of the Vancouver 2010 Olympic Winter Games, with all 10 episodes airing back-to-back on Sunday, February 14 from 6 – 11 p.m. ET on MTV. Watch now, on demand, in HD at mtv.ca/peakseason.

** Media Note ** – Download photos from PEAK SEASON at mtvmedia.ca

“We’re excited to share our home-grown hit show PEAK SEASON with the rest of the world through great partners VH1 in the U.S. and MTV channels worldwide” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “It’s a testament to the cast and our producers ability to capture these real life stories of young people coming of age in this remarkable town.”

The original series offers a behind-the-scenes look into the unique community of Whistler, B.C., following the high drama found in the unique mix of residents that call this world-class tourist hotspot home. As youth struggle to find love, friendship and themselves, a lot happens when the locals and temporary workers from around the world try to co-exist in the small community. While every town has stories, few rival the ones from Whistler captured by MTV Canada in PEAK SEASON.

PEAK SEASON is produced and developed by Free Form Productions Inc. in association with MTV for CTV and was created by Grant Fraggalsoch. Andrea Fehsenfeld and Grant Fraggalosch Executive Produce and Produce. Jesse Ignjatovic (LIVING LAHAINA, MEET THE BARKERS, DANCELIFE, 2009 MTV VMAs) is Executive Producer. Jeff Altrock (MEET THE BARKERS) is Co-Executive Producer and Fred Frame (MAKING THE CUT, X-WEIGHTED) Directs. Ben Rotterman is Executive Producer, Docs and Development MTV; Sam Dynes is Director of Production MTV; Mark McInnis is Vice President of Production MTV; Brad Schwartz is Senior Vice President and General Manager, MuchMTV Group, CTV Inc.; Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

The PEAK SEASON broadcast deal with VH1 was brokered by Target Entertainment Group.

ABOUT MTV
MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms - including a revolutionary broadband service, MTV.ca - and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada’s No. 1 television brand and MTV Networks, the world’s most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world.

* Source: Audiences quoted prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters

- MTV -


For more info, please contact:
Alison Salinas, Much MTV Group, 416.384.2865, alison.salinas@ctv.ca
Rom Halverson, Much MTV Group, 416.384.2794, rom.halverson@ctv.ca

> Print friendly version