The Numbers Are In! muchmusic.com and mtv.ca Break Previous Record High with More Than 400 Million Combined Video Views in 2011
(January 24, 2012)

– JERSEY SHORE on mtv.ca is Bell Media’s #1 program online with over 94 million video views –
– muchmusic.com video views increase by a whopping 142% –

To tweet this release: http://bit.ly/yoOcOJ
Toronto, ON (January 24, 2012) – MuchMusic and MTV marked a milestone in 2011 reaching record highs of 404 million combined video views on their websites, up from 223 million in 2010. Continuing to grow as leaders in the digital world with youth in 2011, muchmusic.com saw average monthly video views double over 2010, with mtv.ca posting an increase of 64% in video views over 2010, with 286.4 million.* Topping the online charts was JERSEY SHORE with 94.2 million video views on mtv.ca for all the seasons combined, taking #1 spot on Bell Media’s 2011 online Omniture charts. **

“MuchMusic and MTV continue to deliver online and in social media engagement with youth audiences across Canada,” said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. “Our viewers look to us to be part of their social circle and be accessible 24-7 across all platforms. Catering to, curating for, and caring about our viewers is what we do best, and our 2011 results are testimony to our continued success.”

According to Klout, a popular social web company which measures social influence, Much is among the top-ranked brands for social media influence and the most liked domestic brand on Facebook. In 2011, the MuchMusic’s official Facebook page saw an increase in ‘likes’ of 233%, up to 886,604 from 226,113 in 2010, while MTV Canada experienced an increase of 137% page ‘likes’ up to 72,934 up from 30,726 likes in 2010.

In the Twitterverse, @MuchMusic increased followers by 90% with a total of 236,067 up from 123,682 in 2010 and @MTVCanda experienced an increase of 50%, up to 69,349 followers, up from 44,530.1


A number of creative projects and original programming contributed to this huge increase in social media activity for MTV and MuchMusic. Standout initiatives include the 2011 MUCHMUSIC VIDEO AWARDS, live tweeting during MuchMusic’s prime-time series, securing celebrities to speak directly to Much and MTV followers via their personal Twitter accounts, and by creating promotions as social content.

*ComScore
**Omniture

About MuchMusic
As the No. 1 Canadian brand for young adults, Much is an integral part of today’s pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much’s acclaimed street-level Toronto headquarters Canada’s epicentre of celebrity. A multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Much spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. It is available in 8.6 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About MTV
MTV sparks conversations amongst young adults, offering a distinctly Canadian perspective of MTV, the world’s largest media brand. MTV pushes boundaries with innovative lifestyle, talk, and documentary programming that beams across multiple platforms, including mtv.ca, where on-demand is always in demand. Nearly 240 million video views in 2010 helped the network have its highest-rated year ever. MTV in Canada is a Canadian-programmed and managed business, and is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. MTV in Canada is one of 63 MTV-branded services worldwide serving 152 territories around the world.

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For more information, please contact:
Mary Costa, Much MTV Group, 416.384.7702, mary.costa@bellmedia.ca
Alison Salinas, Much MTV Group, 416.384.2865, alison.salinas@bellmedia.ca

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