February 26, 2010

Vancouver 2010 Audience Day 14 Recap: 11.5 Million Watch Canadian Women’s Hockey Team Awarded Gold

– Ladies’ Free Skate peaks at 8.75 million viewers as Joannie Rochette’s scores are displayed –
– Freestyle Skiing: Men’s Aerials delivers 5.5 million viewers –
– OLYMPIC PRIME TIME exceeds average audience of 7 million viewers for first time –
– OLYMPIC MORNING sees highest weekday average since Feb. 15 –
– 5.4 million hours of video watched so far online –

[Updated February 27, 2010] Vancouver, BC (February 26, 2010) – More than 19 million viewers watched some part of last night’s gold medal win for the Canadian Women’s Hockey squad over Team USA. Now the third most-watched sporting event of the Games, the game averaged 7.5 million viewers, with nearly one million viewers alone on V/CPAC (954,000), and peaked at 13 million viewers in the third period. Afterwards, 11.5 million viewers watched on average during the medal presentation in which Team Canada was presented with its third straight Olympic Games gold medal. After Day 14, 98.7% of the population – or 33,044,000 Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.

Day 14 Average Audiences

OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 953,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 2.7 million
OLYMPIC PRIME TIME /
JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 7.1 million

Additional Day 14 Highlights – Television

 Between 8-9 p.m. ET, CTV delivered more than four times as many viewers (8.94 million) compared to SURVIVOR: HEROES VS. VILLAINS (Global/CBS, 1.98 million) for the end of the Women’s Hockey game and the subsequent medal ceremony.
 18.5 million viewers watched some part of Figure Skating: Ladies’ Free Skate last night, in which Canada’s Joannie Rochette won a bronze medal. The event peaked at 8.75 million viewers just after her scores were displayed, while 6.9 million viewers watched Rochette receive her medal. The Free Skate delivered a Games-high audience for TSN, with two million viewers for the nearly four-hour event. V/CPAC also covered the event with 1.02 million viewers.
 Freestyle Skiing: Men’s Aerials delivered an average audience of 5.5 million viewers and was the highest audience of the Games for a sporting event for RDS, with 855,000 viewers.
 The Men’s Curling CAN/SWE semifinal attracted 1.47 million viewers on Rogers Sportsnet.
 With 7.13 million viewers, OLYMPIC PRIME TIME reached a new audience record and delivered more viewers per average minute over its eight-hour broadcast than SUPER BOWL XLIV.
 With an average audience of 953,000 viewers, OLYMPIC MORNING drew its largest weekday audience since Family Day (Feb. 15) and saw its fourth consecutive day of growth on CTV.
 JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered a Games high 1.08 million viewers for V/CPAC, RDS and RIS Info Sports, 36% more than its previous high (796,000, Feb.23).

Additional Day 14 Highlights – Online

 Total unique visitors to CTVOlympics.ca and RDSolympiques.ca Games-to-date have exceeded 10.6 million visitors.*
 From Day 1 through Day 14, 5.4 million hours of video has been viewed on both sites.**
 For the third day in a row, single day page views exceeded 15 million. Day 14 saw 16.3 million new page views, pushing the total above 171 million.
 Day 14 saw two million videos viewed on the sites.**
 Page views generated via smartphones and mobile devices surpassed 5.7 million through Day 14.
 Top on-demand videos for Day 14 include live Bobsleigh experience in the #1 spot. The next three spots are dominated by hockey with Men’s CDA/RUS highlights, Women’s CAN/SWE highlights (in the Top 5 for the 8th day running), and Women’s CAN/USA gold medal game highlights. Rounding out the Top 5 is Joannie Rochette’s Figure Skating Short Program.
 More than 2,000 messages on CTV Olympics Facebook fan page and hundreds more on @CTVOlympics, @CTVOhockey and @CTVOfskating Twitter accounts from fans Congratulating the Women’s Gold Medal-winning Hockey Team, and bronze medallist Joannie Rochette.
 Referrals to Consortium sites from social media sources exceeded 35,000 on Day 14.


Top Five Television Events – Day 14

Total Viewers Event Time (PT) Channels
1. 7.5 million Women’s Hockey: CAN/USA 15:35 CTV, V/CPAC, OMNI.2, OMNI AB, OMNI BC, APTN
2. 5.5 million Freestyle Skiing: Men’s Aerials 18:00 CTV, Sportsnet, RDS
3. 4.4 million Figure Skating: Ladies’ Free Skate 17:08 CTV, V/CPAC, TSN, RDS, OMNI.1, OMNI.2, OMNI AB, OMNI BC
4. 2 million Women’s Curling: CAN/SUI 09:05 CTV, V/CPAC, APTN
5. 1.8 million Men’s Curling:
CAN/SWE 14:05 Sportsnet, RDS

Canada’s Olympic Broadcast Media Consortium is delivering 4,800 total hours of coverage from the 2010 Winter Games. Every second of Olympic Games competition will be available live on one of the Consortium’s platforms – CTV, V (and CPAC), Rogers Sportsnet, TSN, RDS, RIS Info Sports, OMNI, OLN, APTN, ATN, CTVOlympics.ca and RDSolympiques.ca.

About CUME:
Canadian Unique Multimedia Engagement (CUME) index is the cumulative reach of all Canadians that engage with the major media platforms offered by Canada’s Olympic Broadcast Media Consortium. CUME is a calibrated summary of the most-trusted audience measurement systems for television, online, radio, and print. For detailed information about CUME visit CTVMedia.ca/Olympics and CTVMedia.ca/olympiques.

About Canada’s Olympic Broadcast Media Consortium
Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games of the Olympiad. Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.

Sources
Television: BBM Canada
Online: Omniture unless otherwise indicated
* Estimation based on Omniture data
**Conviva

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